Questions of Marketing
I have often read about how clever Amazon is with its purchasing records---how the company has programs that can predict what you might be interested in buying based upon your history as a customer.
Given my purchasing record, why would the gurus at Amazon think I want to order an advance copy of Dan Brown's new book, The Lost Symbol?
I have nothing against Dan Brown--other than that his books are, you know, blasphemy and stuff and he's pro'lly going to burn in the 7th Circle of H-E-L-L--but I am not one of his readers. Based upon my somewhat loopy purchasing history, Amazon should be notifying me that they have a hot new monograph available on "The Mycology of Post-Volcanic, Inter-montane Guatemala."
Above: Dore's depiction of Dante and Virgil searching for mushrooms near the 7th Circle.
Note: Lately, I find it impossible to write a cogent sentence before I've had a sufficient dose of caffeine.